Brilliant Travel, the homeworking and Managed Service Travel Partner division of Barrhead Travel, has said its homeworkers are enjoying record sales this winter as clients continue to book with trusted local experts.
October sales were up by 22 per cent while November trading is at an all-time high, with bookings up 50 per cent compared with last year. A number of homeworkers are also celebrating personal sales records this month, such as member Lesley Hammond who enjoyed her highest ever week of trading in her 40-year travel career earlier this month.
Homeworker bookings are predominantly stemming from repeat clients and recommendations as holidaymakers seek to book with reputable agents. Brilliant Travel’s recently launched “Book Brilliant” website, which drives enquiries to local agents, has helped to generate new leads while tailored marketing materials have resulted in additional bookings.
Rebecca Price, Business Development Manager for Brilliant Travel, said:
“I am overjoyed to see our homeworkers taking their businesses to the next level during this quarter with average individual sales growing by 43 per cent during 2023. Typically, the end of the year can sometimes be quieter in travel as consumers turn their spending priorities to Christmas. However, demand is buoyant, and bookings are coming in for both lates and summer 2024.
“This year, we’ve invested in bolstering our support offering – including launching a new website, increasing training opportunities, and ensuring that 1-2-1 business reviews are happening more frequently, particularly for new agents. Moving into 2024, our priorities will remain focussed on enhancing our services to help ma
ke sure our members can continue with their winning sales streaks.”
In addition to individual sales growth, Brilliant Travel is continuing with its pledge to grow overall membership. The group has grown its network of home-based agents by more than 15 per cent since October with further recruits due to join before the end of the year.
Linda Pyle, Director of Brilliant Travel, said:
“There has never been a better time to be a trusted travel advisor. We’re in the midst of a period of high growth – both from existing members and from new members joining our Brilliant Travel family.
“The fact that sales are soaring at this time of the year clearly points to the fact that holidaymakers are determined to make sure they get the best value-for-money and the best advice by booking with a true expert.
“Our offering at Brilliant Travel is second-to-none. As well as having the best commission programme, giving our agents the flexibility to tailor-make their clients’ holidays under our ATOL is helping to drive their profitability.
“We’re currently reviewing applications from experienced people within the industry who are looking to make the move to running their own businesses.”
To find out more information about joining Brilliant Travel as a home-based agent, contact becomebrilliant@brillianttravel.co.uk