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Cruise Entrepreneur and blogger joins Brilliant Travel

Brilliant Travel, part of the Barrhead Travel Group, has welcomed its latest Managed Service Travel Partner (MSTP) member –

The new start-up brand, located in Nottingham with offices opening in Southampton, is operated by entrepreneur and prominent cruise blogger, Chris Hughes, and will focus only on selling MSC Cruises.

Hughes, who has over a decade of experience working with cruise brands on promotional and marketing activities, currently manages a portfolio of popular Facebook forums dedicated to MSC Cruises. The forums, which include MSC Virtuosa Forum and MSC Cruises UK Forum, collectively have over 150,000 members. He also owns and operates, a high-traffic blog which integrates with his Facebook communities.

Launching today (1st November), while Hughes is at sea on MSC’s Preziosa, the entrepreneur says he intends to offer one of the most “unique” services in the market.

“My proposition is very niche; I’m committed to solely selling MSC Cruises” explained Hughes. “People ask me why and the reason is simple: I believe in offering a service that is genuinely based on authentic expertise with in-depth knowledge on one subject.”

“I am a true MSC Cruises expert, and I see a real value in that. Having a niche is powerful: ask me anything about MSC ships, packages or itineraries, and I’ll know the answer. I can’t say the same for other cruise lines, which means the same level of service wouldn’t be guaranteed.”

The website will include custom-built drinks calculators, 360-video footage of cabins and first-looks at new ship launches or features.

Linda Pyle, Director of Brilliant Travel, said:

“We’re very pleased to have Chris on board as part of the Brilliant Travel team. He’s a disruptor in the market but completely laser-focused on client service which is essential for any cruise business.

“Chris has a global presence with a highly engaged and evolving audience. We’re excited to be supporting Chris in his venture and wish him the best of luck with the brand launch.”

Brilliant Travel formally welcomed Chris in October with several more MSTPs due to join the division next month. The group is recruiting for MSTPs and Homeworkers – contact for further information.

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